SEO, short for Search Engine Optimization, means that you can create and improve the ranking of your website or online store in the Google search engine in a free and natural way without using paid ads. The process, the higher your personality the site ranks in the top results, the more visits and possibly more business to its different pages. . SEO for an online store is different from SEO for a regular website because it is much easier to modify than a regular website. .
Online store SEO is a natural and free way to market your online store and merchandise. It relies heavily on the product itself to create a search engine in every way, starting from store name, sub-name, product images, descriptions, and features.
Search engine optimization (SEO) for e-stores is one of the most important and effective methods used in e-marketing. It paves the way for profit and expected success by building an e-store and maximizing the visitor base for a target group with demographic characteristics. The types of visitors that are compatible with offers are search engines for your online store, achieve your goals and business success, and expand your awareness by using online store SEO methods (which are non-intrusive methods) to reach a broad target audience. .
Before we get to the main topic, we first need to understand the meaning and definition of online store
What is an online store?
Online stores are commercial platforms for buying and selling various products and goods, and their capabilities are generally determined by determining the quality of the store, and it is also possible that the commercial platform provides services instead of online goods. The rapid popularity of electronic stores has become an indispensable means of purchasing in the lives of consumers globally and in the Arab world, while electronic stores are considered among the basics that must be available, which often represent the largest winning electronic stores, they are:
Do you want to attract tourists naturally and for free? In order to get customers looking for your products, you must first configure your online store with a search engine, which we call SEO, which is search engine optimization, Google AdWords, and banner ads on websites that are frequented by many visitors. So, in order to rank higher in Google search engine than before, you have to understand the most important basics of search engine, and it should be noted that there are nearly 250 factors that rank highly in Google search results, so we will address the most important factors that can help you get Noticeable results, but it will take some time, and that time will depend on your regular activities and efforts. The effort to prepare your website in terms of SEO is worth every minute of adoption..
Before you learn the steps of how to configure your store for search engines, you must first support your plan with two main factors that underlie every step you will take in the world of SEO, all marketing in e-marketing factors - the store will depend on, they are:
Your store's current ranking in Google's search engine
You must know your online store's current rankings to track the ebb and flow of searches. There are many services that can let you know the ranking of your website in Google and other search engines. There are free tools that can often be considered better compared to paid services like Rank Checker which SeoBook offers for free. Paid services often display results in a beautiful and attractive way, but at the same time they can monitor a limited number of keywords, the number of domains, etc. It is important to use tools to understand how your page ranks in search engines, because with them you can perform website and keyword analysis when you notice a change Surprising in Google Analytics, so that you can correct the situation early if you are punished by Google, like ...
Keywords used by researchers
Keyword selection isn't just about choosing intense search words and expressions, link building or searching advanced rankings for specific keywords, but it's more comprehensive than that and is the foundation of any successful SEO campaign.
And an Ahrefs study of 3 million searches showed that the page that ranks first in search results for a given keyword will also be in the top ten for a thousand other relevant keywords, which means that important to you the website is enough to control one keyword will control With her in more than a thousand words.
How to choose keywords
Factors and steps of marketing an online store
1- Image content:
It is the means by which you present your products to buyers because you can display different images from different points and angles. It is a promotional technique for displaying merchandise, and it should reflect how users use the product in real life by presenting the product in a representative way. This is considered higher quality and therefore in search engines and this is also an opportunity to improve the SEO of your store, especially when it comes to searching for visual content.
2- Product specification and evaluation:
Each meta description for each page should have a unique description, this helps to improve the ranking of those pages and archive them all in search engines, and having the rating function in your online store will give you a lot of credibility, so you should have a rating button for every product and every process Buying and selling, let the customer express his opinion about the service, this allows you to see how your store works in the case of other online stores among competitors, and visitors can also evaluate the added value of your product for free marketing. experience of others.
3- The compatibility of the online store with the mobile phone:
Statistics and studies have shown that many electronic purchases are now made through mobile phones more than computers, so it has become very necessary for online stores to be compatible with mobile phones and not conflict with them for ease of use and browsing so that visitors can shop. Use it and you are happy with the quality.
4- Splitting the pages:
Pagination is the process of associating a group of pages together in sequence and is represented by numbers at the top or bottom of a web page. This method is widely used in online stores to allow their visitors to browse through their various products and is known as "pagination" technique.
In order for your website to get good results in search engines, you need to be aware of the pagination issues that conflict with search engines and ratings that affect the way search engines archive and evaluate your online store pages. two questions:
1- Duplicate content:
In most cases where splitting is used, successive pages are almost identical in content, and these pages have the same meta description and the same meta title, so Google crawlers will find a large number of pages with similar content when they scan the site, this makes them skip them and rank them in Rank low in search results.
2- Do not index:
When the site is a new site and the number of pages is large, the search engine crawler may stop at a certain depth in this case. Assuming the page count is 50, the crawler might stop indexing at a certain depth. Some depth, let it be 25, which leaves another 25 pages unindexed.
- Now we know the problems pagination can face, but how do you use pagination without affecting your online store in search engines?
1- Use the directives "rel=prev" and "rel=next" to associate pagination, when search engines read, you will know that these pages are not duplicates, but pagination.
2- Use the command "rel = canonical". This method is used only if there is a "View all" button. When you press this button, all pages will be displayed and combined into one page.
3- Use plugins and software If you are using WordPress, you can use yoast, which will do the division and instructions accordingly.
On-page SEO factors for online stores:
There are several factors that configure an in-page SEO store, the most important of which are:
The headline must contain the product name in both Arabic and English to allow visitors to use any language.
A URL is a link to a product page in an online store
Product links must contain the product name.
Brief description of the product Description
It is best to start with a keyword description of the product because search engines pay close attention to every word in the description box, and you have 140-160 characters to briefly describe what the product is.
Use alt text tags on photos
This tag is one of the HTML tags used with images, it is a small popup that tells you the title of the content of this image, and you will see the image when the loading is delayed.
Images are a necessary part of the online store, so you should take advantage of them by putting keywords in alt tags.
The title is the subtitle of the item in the online store
In order to get visitors through search engines, you should use the keyword and product name in the subheadings h1, h2
Content, which is the textual content accompanying the product images in the online store
The text should be loaded before the image, this will reduce the amount of bounce rate, which is definitely good for Google, the text is already downloaded faster in nature, which will help to distract the visitor, if the loading of images is delayed, so that he can read the text so that he does not get bored.
This factor, which can improve your online store's ranking in search results and possibly push you to the front page, is one of the most important factors you can use.
In addition to all these factors, we add to them one of the important factors that must be mentioned:
Trusted backlinks: You can connect with some people who have blogs and prefer to become influencers on social media sites that rely more on graphic materials because you need a backlink that clearly shows you shop in a positive way.
So we have already mentioned the most important factors to use when creating an SEO online store, there are many other factors that are not mentioned and that we will mention in detail in another article so as not to get distracted by the many factors and explain further. ..